CRM & Digital Marketing Administrator

Lewis Silkin works with leading businesses to protect and enhance their most important assets - their ideas, their people, their brand and their future. We call it: Ideas. People. Possibilities.

With offices in London, Oxford, Manchester, Leeds, Cardiff, Belfast, Dublin and Hong Kong, we are recognised by clients and industry alike as being distinct for our unique culture, market-leading practice areas, sector focused approach and for providing solutions to complex, multijurisdictional business challenges, with a pragmatic and human touch. We have two things at our core: people — both ours and our clients’— and a focus on creative, tech and innovative businesses.

Our culture is encapsulated by an ethos of bravery and kindness, guided by our values of Integrity, Clarity, Unity and Excellence (our ‘I-CUE’). We aim to provide a supportive environment for our people, clients and wider community and embrace diversity & inclusion, ensuring people are able to bring their full selves to work.

The Business Development & Marketing team is comprised of two teams – Business Development (Sectors and Practices) and Marketing Communications.

The Marketing Communications team delivers a range of core firm wide services including digital marketing and brand management, design, marketing technology, events management, marketing data/reporting, internal and external communications and thought leadership.

The Business Development teams provide a broad range of strategic and day to day marketing and business development support as well as managing a range of cross-practice and firm-wide initiatives.

The role

The CRM & Digital Marketing Administrator role is part of the Marketing Communications team and will be responsible for playing an active role in ensuring the firm’s marketing & CRM activities are carried out in a timely and efficient manner, and that day-to-day tasks are managed effectively. The role will report into the CRM Manager.

This is a development role with a wide remit to support and underpin the team across CRM and the various digital marketing communication channels, with a view to, in time, developing into a more tailored and specialist role in the team.

• CRM Engagement: Supporting the CRM Manager to drive usage and engagement across the firm by assisting with user queries, promoting the benefits of CRM firmwide and supporting with communication plans. Supporting the legal teams, business teams and wider BD team with queries and identifying training needs
• CRM Data Management: Helping to maintain data integrity to include deduplication of data; supporting the CRM Manager with any tasks that are required; managing data within our ERM solution, SigParser, and relevant marketing mailboxes; supporting the development of the CRM to include user testing and capturing requests for development and adding them to the backlog of work; and working with the BD team to support with learning, helping to keep training materials up to date.
• Email and website enquiries: Assisting with monitoring enquiries received via the various mailboxes and website forms submitted to CRM.
• Email marketing: supporting the BD team in creating email marketing campaigns and sending them to target lists in CRM using our email marketing solution, tracking event responses and reviewing the success of our campaigns, producing reports where required.
• Social media: Supporting the BD team with drafting, scheduling and posting content on the firm’s social media channels, with the support of the digital marketing team and in line with agreed processes and best practice; and assisting the team to review and analyse the success of those posts in line with target KPIs.
• Website and related platforms: supporting the BD with updating the website with new content and changes to existing pages, e.g., new joiner bios, events, articles, publications and other content.
• Events: providing support with client events including coordination of invite lists, event communications logistics pre, during and post-event, and working with the BD team to ensure effective follow-up.
• Best practice: work with the team to promote a best practice approach and communicate information effectively, promote the effective use of the firm’s CRM database and identify ways to improve processes to help save time, make things easier or enhance the service we deliver.
• Providing support on other projects and tasks as required.

Experience and skills required

• Excellent attention to detail skills.
• Proactive attitude to work; brings a high level of commitment and enthusiasm to managing multiple tasks. An understanding of the Microsoft Office suite.
• Able to manage their own workload with guidance/input from team members. Always trying to improve ways of working.
• Comfortable taking instructions and asking for clarification.
• Working independently on admin tasks.
• Good verbal and written communication skills.
• Regular monthly travel to London, if not based in London

At Lewis Silkin our ethos is simple. We strive to do the best for our clients, our people and the communities in which we operate. We recognise that an inclusive workplace allows for all kinds of ideas and thoughts, a variety of points of view that can trigger discussions or deliver innovative results, and a wide range of versatile skills and expertise. We are proud of the diversity within Lewis Silkin and of our culture that allows people to be themselves at work, ensuring we provide the best possible service to our clients. We are committed to finding the right person for this role and are open to discussing flexible working patterns and office location.